I read this article about Bay Partners launching a Facebook app fund. What’s most interesting for me is not the article itself, but the comments. It seems to me that not one of the 50-something people who’ve responded have any idea how to monetize Facebook beyond PPC – which as many people have discovered isn’t exactly an ideal platform for it.
There’s developers out there like this one who are actually going round telling people they won’t develop Facebook apps. Well, good luck to them, but it looks to me these guys are going to be kicking themselves down the line: this is the democratization of gold-star marketing data! It is not, IMHO, an opportunity to miss.