Jof Arnold’s Blog

Last year I realized that there was three things about being a corporate slave that didn’t sit well with me:

1. There’s a poor locus of power and rewards in a pyramid-structured large corporation.
2. I’d never have enough money to buy a house and a recording studio.
3. Retiring early to do more interesting things probably wouldn’t be an option.

I figured that to solve all these (plus a dozen other things, broadly-themed around the words “power”, “flexibility” and “rewards”), I had to start [another] business, and that’s how BrainBakery was formed.

However, one thing I thought I’d lament is the loss of my free time to continue my music.  But, one year on, I don’t find I’ve missed it quite as much as I thought I would.  This surprises me, but I think I know why - it’s because entrepreneurship, for me, satisfies exactly the same things I like about playing/writing music, namely:

• Creating something new/unique
• Creating something about which people have opinions and ideas
• Building a band/team
• Socializing/networking
• Collaborating with other teams
• Building success, recognition and fame
• Having people interested in what your doing

And both of them give me aching fingers at the end of the day.